The logo "Boavida Group" was thought and developed to represent the robustness and seriousness of the Group, at the same time allowing a quick identification and harmonious extension to the several business areas, current and future. The symbols, the colours, the typology of the letters used, help to pass this message of robustness and seriousness, uniformity, as well as contribute to the easy identification of the companies that make up the Boavida Group.
The logo elements also allude to aspects such as modernity, exclusivity, grandeur and allergy.
The "B" inside the circle was used as a hand letter form and the text BOAVIDA written in a single word was rounded at the corners in order to give it softness and make it more organic and less austere.
The navy blue colour adds a more corporate meaning and value and commitment to its clients.